I am taking the advice of a speaker at a WordCamp that I recently attended and beginning to process of writing a weekly blog. This first post is pretty much just a snapshot of my personal branding strategy.
When I was in school for Digital Media and Web Design we were required to create a logo and all other branding to represent ourselves at the Portfolio Show before graduation. My graphic design skills were not as strong as some of my classmates however I think that I came up with a pretty good idea to have my initials in a lightbulb for my logo. I have always loved the look of an old fashioned Edison light bulb and was fascinated with how the wires would heat up and produce the light as a child.
When the portfolio show came around I found these great jars shaped like light bulbs at Hobby Lobby. The tops of the jars were gold so I painted them an industrial gray to match the colors on my website and business card. I then rolled a business card and put it inside of the jar. They looked super cool and got a lot of attention. I also had small flashlights created with my name and website url printed on them. I handed these out to potential employers and onlookers. While I did not land a job from the Portfolio Show., I thought it was a pretty good experience and I would not have done it any differently.
