Who could have guessed that the Waukesha WordCamp would have been such a great success? This was by far the best set of speakers that I have seen at any WordCamp. From Digital Marketing Strategy to AB Testing, there was something for everyone.
The most interesting presentation, by far, was the talk on SEO given by Ryan Erwin. In his presentation he covered the following topics: SSL, Subdomains, Redirects, Mobile Sites, Canonical, robots file, XML Site Map, and On page tagging and schema. The most important information that I took away from this was the organization on a web page is very important for SEO. I already knew this fact but it was great to be reminded. I also was reminded how important it is to add in the alt tags for each photograph which provides excellent information for Search Engines. You should make sure the naming on the photos matches the text and titles on your web page.
My second favorite talk was on Tools to automate and elevate your marketing efforts. This covered tools such as SumoMe to build up lists for newsletters and Title Experiments for testing to see what titles people are searching for. This talk had so many helpful ideas on how to increase the viewership of your website.
I am already looking forward to seeing what WCTC can put together for next year. Thank you for such a great grouping of presentations.
